v&co

Meet V&CO Curly Pop Curl Defining Conditioner Designed for curly, coily, and textured hair, this sulfate-free and paraben-free conditioner delivers lightweight, creamy hydration without weighing curls down. The 12 fl oz bottle is paired with a vegan, cruelty-free formula that’s dermatologist tested and crafted...

Meet Curly Pop, a lightweight yet nourishing curl cream designed to define and hydrate without weighing hair down. The formula blends subtle, luxurious moisture with a finish that feels soft to the touch, helping curls retain their natural shape with a healthy glow. It’s...

V&CO Hair Thickening Shampoo with Peptide TechnologyDesigned to boost volume for fine or thinning hair, this shampoo blends our Proprietary Peptide Technology with biotin and coconut oil to help strands appear fuller and more hydrated after every wash. The lightweight formula is crafted to...

Meet Wave Babe Styling Mousse, a feather-light formula designed to support your natural texture without weighing you down. This lightweight foam helps define waves, enhances curl memory, and adds a touch of volume for a full, soft finish. It hydrates while keeping frizz under...

V&Co Wave Babe Texturizing Pink Salt Spray Meet your new go-to for effortless, beachy texture. The V&Co Wave Babe Texturizing Pink Salt Spray combines a lightweight mist with a texture-forward finish, helping waves form naturally without stiffness or crunch. Infused with Himalayan Pink Salt...

Meet Wave Babe, a lightweight wave cream designed for natural texture. This hydrating formula smooths and shapes without heaviness, helping waves look defined, soft, and beachy all day. The cream is vegan, cruelty free, color safe, and free from sulfates, parabens, phthalates, gluten, and...

Wave Babe — Hydrating Shampoo for Wavy Hair Discover a purpose-built shampoo for naturally textured hair. Wave Babe combines a lightweight cleansing action with a hydrating base, designed to respect moisture while supporting soft, defined waves. The formula steers clear of sulfates and parabens,...

Meet V&Co Curly Pop Curl Defining Shampoo, a thoughtfully crafted cleanser for curly hair that balances cleansing with rich hydration. The formula is sulfate-free and paraben-free, designed to be gentle on textured strands while delivering definition and a healthy-looking shine. Infused with a curl-loving...