{"product_id":"sol-de-janeiro-brazilian-joia-strengthening-smoothing-shampoo-10-fl-oz","title":"Sol de Janeiro Brazilian Joia Strengthening \u0026 Smoothing Shampoo – 10 fl oz","description":"\u003ch2\u003eSol de Janeiro Brazilian Joia Shampoo: Strengthening \u0026amp; Smoothing for Fine to Medium Hair\u003c\/h2\u003e\n\u003cp\u003eDiscover a sulfate-free cleanse designed to refresh fine to medium hair without weighing it down. The Cheirosa 62 fragrance—white-caramel warmth with pistachio and vanilla notes—offers a beloved, gourmand aroma that enhances your daily routine while you wash away build-up and dullness.\u003c\/p\u003e\n\u003cp\u003eThis shampoo blends advanced repair science with a sensory experience. SOL Seal Technology uses plant-based microcapsules to help address areas of damage and support future resilience in a single use. Brazil Nut Oil brings a natural shine and nourishment, while Buriti Fruit helps smooth the hair surface for a calmer, more manageable feel.\u003c\/p\u003e\n\u003ch3\u003eWhat you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight cleansing that leaves hair feeling fresh and touchably soft.\u003c\/li\u003e\n  \u003cli\u003eHelped reduction of visible damage and improved manageability when paired with the Strengthening + Smoothing Conditioner.\u003c\/li\u003e\n  \u003cli\u003eFrizz reduction and smoother cuticles for a refined, polished look.\u003c\/li\u003e\n  \u003cli\u003eColor-safe, silicone-free, and vegan-friendly formulation suitable for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThose with fine to medium hair seeking gentle hydration without heaviness.\u003c\/li\u003e\n  \u003cli\u003eFans of the Cheirosa 62 scent who want a matching routine from cleanse to conditioning.\u003c\/li\u003e\n  \u003cli\u003eUsers looking for a vegan, cruelty-free hair care option that supports routine color care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cp\u003eWet hair, massage the shampoo into the scalp to cleanse, then rinse. Apply Brazilian Joia Strengthening + Smoothing Conditioner from mid-lengths to ends and leave for 2–3 minutes before rinsing thoroughly. For detangling and heat protection, follow with the Milky Leave-in Conditioner (sold separately) before styling.\u003c\/p\u003e\n\u003ch3\u003eNotes on the formula\u003c\/h3\u003e\n\u003cp\u003eThe formula is vegan and cruelty-free, color-safe, sulfate-free, and silicone-free. It’s designed to be compatible with color-treated hair and a range of textures, while appealing to those who love the distinctive Cheirosa 62 fragrance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free and color-safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and color-safe, vegan, and cruelty-free, designed for fine to medium hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Sol de Janeiro Brazilian Joia Strengthening \u0026amp; Smoothing Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage into wet scalp to cleanse, rinse, then apply conditioner from mid-lengths to ends. Leave 2–3 minutes, rinse, and style.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Sol de Janeiro","offers":[{"title":"Default Title","offer_id":47359963332802,"sku":"B0BWKXCVNR","price":78.59,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/3516\/7426\/files\/sol-de-janeiro-brazilian-joia-shampoo-bottle-front.jpg?v=1775509791","url":"https:\/\/perlastore.ca\/products\/sol-de-janeiro-brazilian-joia-strengthening-smoothing-shampoo-10-fl-oz","provider":"Perla Store | The Ultimate A to Z Marketplace for Every Need in Canada","version":"1.0","type":"link"}