{"product_id":"schwarzkopf-igora-royal-7-77-permanent-hair-color-creme-medium-blonde-copper-extra","title":"Schwarzkopf Igora Royal 7-77 Permanent Hair Color Creme – Medium Blonde Copper Extra","description":"\u003cp\u003eSchwarzkopf Professional Igora Royal Permanent Hair Color Creme in shade 7-77 offers a vibrant copper‑blonde result with a proven color system designed for reliability. By pairing the Color Creme with a Color and Care Developer, you can expect rich tone, smooth delivery, and a polished finish that remains true over time. The shade is suited for people seeking copper warmth with a modern blond base, while maintaining a natural, balanced look as color evolves between appointments.\u003c\/p\u003e\n\n\u003ch2\u003eWhy this system stands out\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e100% white hair coverage when used with appropriate developer levels, helping you achieve consistent results across a range of starting points.\u003c\/li\u003e\n  \u003cli\u003eStrong color retention for a long-lasting copper‑blonde appearance that stays vibrant between uses.\u003c\/li\u003e\n  \u003cli\u003eAdaptive color leveling that promotes even results, even on porous hair, reducing visible unevenness in tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis shade is part of a professional color system designed for both predictable outcomes and flexible techniques. The color comes in a compact 60‑gram tube and is used with a Color and Care Developer to control lift and tone. Depending on your starting level and the amount of white hair, you can choose from different developer strengths to shape coverage and lightness. A dual application option is available for previously tinted hair, a technique professionals may employ to refresh or enhance faded color. Optional gentle heat can shorten development time by roughly one third, but it should be used in line with professional recommendations.\u003c\/p\u003e\n\n\u003ch3\u003ePractical usage guidance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMix 1:1 with the Color and Care Developer and apply on dry hair for even saturation.\u003c\/li\u003e\n  \u003cli\u003eAllow color to develop for 30–45 minutes, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eNeutralize with BC Banasura Color Save products to help preserve tone and shine.\u003c\/li\u003e\n  \u003cli\u003eChoose 3%, 6%, 9%, or 12% developer based on coverage goals and starting level.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCare for color longevity\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFollow with a color-safe shampoo and conditioner to support vibrancy between appointments.\u003c\/li\u003e\n  \u003cli\u003eUtilize the BC Banasura Color Save line post-color for enhanced shade protection.\u003c\/li\u003e\n  \u003cli\u003ePlan touch-ups according to growth and fading patterns to maintain a balanced copper blond.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you’re aiming for a copper blonde with dependable coverage and a refined finish, Igora Royal 7-77 presents a flexible option. You can adapt the process to your routine while keeping expectations grounded in the shade’s warmth, depth, and durability rather than promising a guaranteed result.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is 7-77 and what results does it deliver?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: 7-77 is a Medium Blonde Copper Extra shade that provides rich copper tones with reliable coverage depending on the developer used.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply Igora Royal 7-77 for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Mix 1:1 with Color and Care Developer, apply to dry hair, develop 30–45 minutes, then rinse and use Color Save care.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":47481477234882,"sku":"B00D7FAPQO","price":49.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/3516\/7426\/files\/schwarzkopf-igora-royal-7-77-tube.jpg?v=1776628178","url":"https:\/\/perlastore.ca\/products\/schwarzkopf-igora-royal-7-77-permanent-hair-color-creme-medium-blonde-copper-extra","provider":"Perla Store | The Ultimate A to Z Marketplace for Every Need in Canada","version":"1.0","type":"link"}