{"product_id":"loreal-paris-feria-downtown-brown-b61-hi-lift-cool-brown-permanent-hair-color-kit","title":"L'Oreal Paris Feria Downtown Brown B61 Hi-Lift Cool Brown Permanent Hair Color Kit","description":"\u003ch2\u003eWhy choose L'Oreal Paris Feria\u003c\/h2\u003e\u003cp\u003eFeria delivers multi-faceted shimmering color with 3X highlights to create a vibrant, head-turning brunette look. The Downtown Brown shade B61 embodies a cool, rich tone inspired by contemporary fashion trends. Best of all, you can achieve salon-like results at home without an appointment.\u003c\/p\u003e\u003ch3\u003eWhat makes Feria stand out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMulti-Faceted Permanent Color: shimmering, dimensional tone with three levels of highlights for a vivid finish.\u003c\/li\u003e\n\u003cli\u003e50+ Bold Shades: a wide spectrum from deep brunettes to smoky blondes, reflecting current fashion trends.\u003c\/li\u003e\n\u003cli\u003eVegan Formulas: design focuses on expressive color choices with cosmetic-grade ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHair care that supports color\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePower Shimmer Conditioner: hydrates and conditions week after week to help color look vibrant without weighing hair down.\u003c\/li\u003e\n\u003cli\u003eBonding Care Complex Conditioner: helps maintain the strength of hair bonds, contributing to durable color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAlong with color, Feria emphasizes versatility. The kit supports various strategies—root-to-tip color, bold all-over shade, or subtle updates—depending on your preferred look. A robust color system aims to balance vivid results with comfortable, at-home use, and the option to refresh or tweak tone over time.\u003c\/p\u003e\u003ch3\u003eHow it fits into your routine\u003c\/h3\u003e\u003cp\u003eThe kit is designed for at-home color enthusiasts who value convenience and creativity. With step-by-step guidance, you can explore bold shades, experiment with tone, and follow up with the conditioner to nurture shine and manageability. While outcomes vary, many users notice enhanced vibrancy and smoother texture after color application.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Feria Downtown Brown a permanent color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, Feria is a permanent color kit designed for long-lasting, multi-faceted shimmer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is included in the Feria kit?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The kit includes the dye, developer, Bonding Care Conditioner, gloves, and step-by-step instructions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":47356472754370,"sku":"B000KOU7FE","price":41.58,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/3516\/7426\/files\/loreal-paris-feria-downtown-brown-pack-shot.jpg?v=1775408754","url":"https:\/\/perlastore.ca\/products\/loreal-paris-feria-downtown-brown-b61-hi-lift-cool-brown-permanent-hair-color-kit","provider":"Perla Store | The Ultimate A to Z Marketplace for Every Need in Canada","version":"1.0","type":"link"}