{"product_id":"eva-nyc-purple-shampoo-tone-it-down-anti-brass-toner-for-blonde-gray-hair","title":"Eva NYC Purple Shampoo Tone It Down – Anti-Brass Toner for Blonde \u0026 Gray Hair","description":"\u003ch2\u003eRevive Brassy Tones with EVA·NYC Tone It Down Purple Shampoo\u003c\/h2\u003e\n\u003cp\u003eGive your blonde, gray, or lightened hair a salon-like toning experience at home with EVA·NYC Tone It Down Purple Shampoo. The formula uses gentle ultra-violet pigments to counter yellow brassiness, helping cool, bright tones emerge while preserving natural shine. This product acts as a conditioning toner, supporting your color without changing the underlying shade.\u003c\/p\u003e\n\u003cp\u003eIn addition to toning, this purple shampoo delivers a boost of softness. It contains wild cherry bark and ginger root to help condition each strand, leaving hair feeling smoother and more comfortable after washing. The result is a refreshed look that can feel vibrant and healthy, especially when paired with your regular routine.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes brassiness for cooler, salon-like results\u003c\/li\u003e\n  \u003cli\u003eDeep conditioning from wild cherry bark and ginger root\u003c\/li\u003e\n  \u003cli\u003eMoisturizes from scalp to ends to reduce brittleness\u003c\/li\u003e\n  \u003cli\u003eSuitable for natural blondes, silver or gray hair, and color-treated strands\u003c\/li\u003e\n  \u003cli\u003eVegan formula free from parabens, sulfates, and phthalates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair after shampooing, lather gently, and leave on for 1–3 minutes\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with conditioner or treatment as desired\u003c\/li\u003e\n  \u003cli\u003eUse 1–3 times per week, adjusting frequency based on brass level and routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy you might love it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eA soft ginger rose scent adds a pleasant, spa-like finish\u003c\/li\u003e\n  \u003cli\u003eEthical care with a cruelty-free, non-GMO, silicone-free formula\u003c\/li\u003e\n  \u003cli\u003eEffective on natural and color-treated hair, including keratin or Brazilian treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should use Eva NYC Purple Shampoo Tone It Down?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for natural blondes, silver\/gray hair, and color-treated strands seeking brassiness control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Tone It Down for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times per week or as needed to counter brass, depending on your shade and routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"EVA·NYC","offers":[{"title":"Default Title","offer_id":47474339807426,"sku":"B0DQKTV6NX","price":50.34,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/3516\/7426\/files\/eva-nyc-tone-it-down-purple-shampoo-bottle.jpg?v=1776412816","url":"https:\/\/perlastore.ca\/products\/eva-nyc-purple-shampoo-tone-it-down-anti-brass-toner-for-blonde-gray-hair","provider":"Perla Store | The Ultimate A to Z Marketplace for Every Need in Canada","version":"1.0","type":"link"}