{"product_id":"color-wow-color-control-purple-toning-styling-foam-neutralize-brassy-blonde-gray-tones-alcohol-free-crunch-free-styling","title":"COLOR WOW Color Control Purple Toning + Styling Foam – Neutralize Brassy Blonde \u0026 Gray Tones, Alcohol-Free, Crunch-Free Styling","description":"\u003ch2\u003eRefresh brassy tones without sacrificing texture\u003c\/h2\u003e\n\u003cp\u003eCOLOR WOW Color Control Purple Toning \u0026amp; Styling Foam is a light-blue tinted leave-in foam designed to neutralize yellow and brassy tones in blonde and gray hair, while keeping hair soft, elastic, and easy to manage. It’s a modern alternative to heavier purple shampoos, offering a cleaner feel and a more flexible styling experience. The tint blends as you style, reducing the need for rinsing and extra steps in your routine.\u003c\/p\u003e\n\u003cp\u003eThis innovative foam targets brassiness without weighing hair down or leaving the scalp oily. It is gentle enough for daily use and works with wet or dry hair, making it a versatile option for quick toning between washes or after color services. The result is hair that looks brighter and more even, with a natural, tactile finish that still moves and holds style well.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this foam different\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLight-blue tint neutralizes yellow and brassy tones instantly\u003c\/li\u003e\n  \u003cli\u003eNo-mess alternative to purple shampoo; usable on wet or dry hair\u003c\/li\u003e\n  \u003cli\u003eNever sticky, stiff, or crunchy for a shiny, supple result\u003c\/li\u003e\n  \u003cli\u003eBlue foam option also available for brunette tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePossible benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eElasticity renewal helps with easier combing and styling\u003c\/li\u003e\n  \u003cli\u003eAdded volume and bounce with a soft, flexible texture\u003c\/li\u003e\n  \u003cli\u003eCleaner feel compared to traditional mousse or heavy toners\u003c\/li\u003e\n  \u003cli\u003eSupports a low-maintenance routine with quick color correction between visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe formula leverages rosins, a natural tree-derived material, to create a pliable texture that supports styling without the stiffness associated with older resins. This lightweight approach aims to keep hair feeling responsive and manageable rather than rigid.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to wet or dry hair\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly with fingertips or a brush\u003c\/li\u003e\n  \u003cli\u003eStyle as usual; enjoy a non-crunchy, soft finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRefreshes color between salon visits for blondes and grays\u003c\/li\u003e\n  \u003cli\u003eBoosts body and shine before blow-drying or styling for events\u003c\/li\u003e\n  \u003cli\u003eQuick touch-ups on-the-go without a heavy wash routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor brunettes seeking a corresponding tone balance, a blue-foam option is available to maintain depth while reducing orange undertones. Individual results vary, but many users report a brighter, more even-looking color with continued use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is COLOR WOW Color Control Purple Toning \u0026amp; Styling Foam?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A lightweight, tinted foam that neutralizes brassy tones and supports flexible styling with an alcohol-free formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use COLOR WOW Purple Toning Foam?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a small amount to wet or dry hair, distribute evenly, then style as usual for quick toning and added shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":47359184502978,"sku":"B087XP9W8J","price":74.24,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/3516\/7426\/files\/color-wow-color-control-purple-toning-foam-bottle.jpg?v=1775491249","url":"https:\/\/perlastore.ca\/products\/color-wow-color-control-purple-toning-styling-foam-neutralize-brassy-blonde-gray-tones-alcohol-free-crunch-free-styling","provider":"Perla Store | The Ultimate A to Z Marketplace for Every Need in Canada","version":"1.0","type":"link"}