{"product_id":"clairol-bold-bright-permanent-hair-dye-intense-passion-plum-v3","title":"Clairol Bold \u0026 Bright Permanent Hair Dye – Intense Passion Plum (V3)","description":"\u003ch2\u003eVibrant color that lasts\u003c\/h2\u003e\n\u003cp\u003eBold \u0026amp; Bright Intense Passion Plum delivers vivid purple tones with a moisturizing finish. The shade remains true across indoor and natural lighting, making it a standout option for at-home color routines that want noticeable impact without complicated maintenance.\u003c\/p\u003e\n\u003cp\u003eDesigned for color enthusiasts who crave a bold look and easy upkeep, this kit blends pigment with conditioning care to reduce roughness and enhance shine. Expect a salon-like vibe you can achieve in your own bathroom, with a result that feels soft to the touch and visually striking.\u003c\/p\u003e\n\n\u003ch3\u003eKey technology and benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTrueColorSeal-like color lock helps minimize water fade and preserve vibrancy.\u003c\/li\u003e\n  \u003cli\u003eHydraShine Conditioner moisturizes and smooths for a healthier, shinier feel.\u003c\/li\u003e\n  \u003cli\u003eColor Boost Glaze offers an optional color lift between full-color sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s inside the kit\u003c\/h3\u003e\n\u003cp\u003eEverything needed for a complete color refresh comes in one box: permanent color cream, activator, HydraShine Conditioner, Color Boost Glaze, gloves, and an instruction leaflet. No extra tools required.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShade: Intense Passion Plum — bold purple hues for a dramatic look.\u003c\/li\u003e\n  \u003cli\u003eOne-step kit format for convenient at-home application.\u003c\/li\u003e\n  \u003cli\u003eClear, user-friendly guidance keeps application approachable for first-time colorists.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use cases\u003c\/h3\u003e\n\u003cp\u003ePerfect for weekend makeovers, event-ready hues, or refreshing color that looks vibrant day after day. The conditioner helps maintain moisture, while the glaze enables a deeper tone between full dye sessions without a full reapplication.\u003c\/p\u003e\n\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eIdeal for those seeking a bold, fashion-forward purple shade with conditioning care, suitable for diverse hair types seeking even coverage and long-lasting vibrancy.\u003c\/p\u003e\n\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cp\u003eFollow the leaflet instructions, perform a strand test, apply evenly, observe the recommended processing time, rinse thoroughly, and finish with HydraShine Conditioner for ongoing maintenance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What’s included in the Clairol Bold \u0026amp; Bright Intense Passion Plum kit?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Permanent color cream, activator, HydraShine conditioner, Color Boost Glaze, gloves, and instruction leaflet.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this dye to refresh color between treatments?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the Color Boost Glaze can amplify color between full-color sessions for deeper tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Clairol","offers":[{"title":"Default Title","offer_id":47356145467586,"sku":"B0CP2S96T5","price":40.54,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/3516\/7426\/files\/clairol-bold-bright-intense-passion-plum-color-application.jpg?v=1775396988","url":"https:\/\/perlastore.ca\/products\/clairol-bold-bright-permanent-hair-dye-intense-passion-plum-v3","provider":"Perla Store | The Ultimate A to Z Marketplace for Every Need in Canada","version":"1.0","type":"link"}