{"product_id":"aveda-botanical-repair-purple-toning-shampoo-blonde-silver-grey-hair-silicone-free-96-naturally-derived-6-7-fl-oz","title":"AVEDA Botanical Repair Purple Toning Shampoo | Blonde, Silver \u0026 Grey Hair | Silicone Free | 96% Naturally Derived* | 6.7 fl oz","description":"\u003ch2\u003eBrighten, tone, and protect with a violet-infused cleanse\u003c\/h2\u003e\n\u003cp\u003eKeep blonde, silver, and grey hair looking vibrant without compromising hair health. Aveda Botanical Repair Purple Toning Shampoo blends violet-rich pigments with a plant-powered bond-building system to help neutralize brass and yellow tones with each wash.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it work\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate toning: violet pigments brighten tone and counteract brass in a single use, with continued refinement over time.\u003c\/li\u003e\n  \u003cli\u003eStrength from within: plant-derived bond-building supports fragile strands from the inside out, helping to repair damage as you cleanse.\u003c\/li\u003e\n  \u003cli\u003eNaturally derived formula: 96% of the ingredients come from plant sources or nature-based minerals, with a clean, vegan profile.\u003c\/li\u003e\n  \u003cli\u003eClean, ethical care: silicone-free and free from drying alcohol, gluten, mineral oil, SLS\/SLES, sulfites, synthetic fragrance, parabens, and phthalates.\u003c\/li\u003e\n  \u003cli\u003eA scent you’ll notice: the Pure-Fume aroma blends ylang-ylang, rose, marjoram, and other pure plant essences for a gentle, uplifting experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use and what to expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHow to use: Massage into wet hair, leave for 1–3 minutes, then rinse thoroughly. Toning results can vary; use on each wash day until you reach your preferred shade, then switch to weekly or as needed.\u003c\/li\u003e\n  \u003cli\u003eWho it’s for: best suited for blonde, lightened, and silver hair across all hair types and textures, including those with fragile or color-treated strands.\u003c\/li\u003e\n  \u003cli\u003eResults to consider: you may notice brass and yellow tones fade with use, and the hair may feel stronger after cleansing, thanks to the bond-building formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach bottle holds 6.7 fl oz (198 ml) of shampoo, designed for regular use as part of a color-maintenance routine. The product is certified vegan and cruelty-free, and its formulation prioritizes plant-based ingredients while avoiding silicone, mineral oil, and harsh additives. Experience a clean, plant-forward approach to hair care with a fragrance inspired by nature and a formula crafted to support brighter, healthier-looking hair over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this silicone-free and vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s silicone-free, vegan, and cruelty-free, aligning with eco-conscious beauty standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage onto wet hair, leave 1–3 minutes, rinse; repeat as needed to maintain your tone.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":47356716744898,"sku":"B0F7TFNW2T","price":106.83,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/3516\/7426\/files\/aveda-botanical-repair-purple-toning-shampoo-bottle.jpg?v=1775426567","url":"https:\/\/perlastore.ca\/products\/aveda-botanical-repair-purple-toning-shampoo-blonde-silver-grey-hair-silicone-free-96-naturally-derived-6-7-fl-oz","provider":"Perla Store | The Ultimate A to Z Marketplace for Every Need in Canada","version":"1.0","type":"link"}